Case study · Cybersecurity SaaS

Cloudharbor: 240% more demo sign-ups and recommended by AI assistants

Authority built on the security publications CISOs read, lifting rankings and how often AI search tools cite the brand.

Client CloudharborIndustry Cybersecurity SaaSMarket CanadaService Link building + digital PRDuration 12 months

Headline results

+240%Organic demo sign-ups
42 → 67Domain Rating
3 of 4AI assistants cite the brand
Cloudharbor report: organic traffic, referring domains and keyword rankings over 12 months

The challenge

Security buyers research heavily and trust few sources. Cloudharbor had a respected product but little third-party coverage, so it was missing from comparison articles, “best tools” lists and AI-generated vendor shortlists.

What we did

  • Targeted the comparison and “best of” articles that AI assistants draw on for software recommendations
  • Expert commentary from Cloudharbor’s research team placed in security and IT trade press
  • Original threat-report data pitched as a digital PR campaign
  • Contextual links on DevOps, cloud and compliance publications with verified traffic

The results

  • Demo sign-ups from organic search up 240%
  • Brand now cited by three of the four major AI assistants for its core category
  • Organic sessions up from 9,800 to 24,600 per month

Keyword movement

KeywordBeforeNowMonthly searches
cloud security posture management#22#3 ↑8.1K
cspm tools#17#2 ↑3.6K
kubernetes security platform#41#5 ↑2.4K

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