Technical SEO

Fix the foundations so everything else works

Backlinks and content cannot rank a site Google struggles to crawl, render or trust. We find and fix the technical issues at the source, then verify the result in Search Console.

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What we fix

Technical work that changes rankings, not just scores

Crawl budget & crawlability

Remove crawl traps, faceted URL waste and redirect chains so Googlebot spends its time on pages that earn revenue.

Indexation control

Canonicals, noindex rules, sitemaps and pagination configured so the right pages are indexed and the rest are not.

Core Web Vitals

Real-user LCP, INP and CLS improvements through image, font, script and template optimisation.

Site architecture & internal links

Flatter structures, hub pages and internal linking that push authority to the pages you want to rank.

Structured data

Organisation, product, article, FAQ and breadcrumb schema implemented and validated for rich results.

Migrations & international SEO

Redirect mapping, hreflang and launch checks so redesigns and domain moves keep their rankings.

How we work

Diagnose, fix, verify

Technical SEO is only finished when Google confirms it. We track every fix through to crawl stats, index coverage and Core Web Vitals reports.

Works with any platform: WordPress, Shopify, Magento, headless and custom stacks
Developer-ready tickets, or we implement directly where access allows
Staging checks before launch and post-launch monitoring
Monthly technical health reporting on retainer plans

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Core Web Vitals · before and after

Largest Contentful Paint4.8s → 1.9s Good

Interaction to Next Paint410ms → 140ms Good

Cumulative Layout Shift0.31 → 0.02 Good

Pages crawled per day+62% Up

Illustrative example of the metrics we report against.