Technical SEO
Fix the foundations so everything else works
Backlinks and content cannot rank a site Google struggles to crawl, render or trust. We find and fix technical issues at the source, then verify the result in Search Console.
- Any stackWordPress, Shopify, custom
- Dev-readytickets or we implement
- Verifiedin Search Console
What we fix
Technical work that changes rankings, not just scores
Crawl budget and crawlability
Remove crawl traps, faceted URL waste and redirect chains so Googlebot spends its time on pages that earn revenue.
Indexation control
Canonicals, noindex rules, sitemaps and pagination set so the right pages are indexed and the rest are not.
Core Web Vitals
Real-user LCP, INP and CLS improvements through image, font, script and template optimisation.
Site architecture and internal links
Flatter structures, hub pages and internal links that push authority to the pages you want to rank.
Structured data
Organisation, product, article, FAQ and breadcrumb schema implemented and validated for rich results.
Migrations and international SEO
Redirect mapping, hreflang and launch checks so redesigns and domain moves keep their rankings.
How we work
Diagnose, fix, verify
Technical SEO is only finished when Google confirms it. We track every fix through to crawl stats, index coverage and Core Web Vitals reports.
- Works with WordPress, Shopify, Magento, headless and custom stacks
- Developer-ready tickets, or we implement directly where access allows
- Staging checks before launch and monitoring after it
- Monthly technical health reporting on retainer plans
Core Web Vitals · before and after
Illustrative example of the metrics we report against.
Process
From crawl to confirmed fix
- Step 1
Crawl and audit
Full crawl, log and Search Console review to find what is actually holding you back.
- Step 2
Prioritise
Issues ranked by impact and effort, so the first fixes move rankings.
- Step 3
Fix
Developer-ready tickets, or we implement directly on your platform.
- Step 4
Verify
Every fix tracked through crawl stats, coverage and Core Web Vitals.
In depth
The technical SEO issues that hold sites back
Great content and strong links cannot rank if Google struggles to crawl, render or index the pages that carry them. Technical SEO removes those obstacles. Most of the work is unglamorous, but it is often where the quickest gains are.
Crawl budget and crawl waste
On larger sites, Google spends time on filters, parameters, duplicate pages and redirect chains instead of the pages you want ranked. We use Search Console crawl stats and server logs to find the waste and close it off.
Indexation
Pages marked “Crawled, currently not indexed” or “Discovered, currently not indexed” usually point to quality, duplication or internal linking problems. We diagnose why, page type by page type.
JavaScript and rendering
If key content or links only appear after JavaScript runs, Google may see less than your visitors do. We compare the raw and rendered HTML and fix what is missing.
Structured data
Schema markup helps search engines understand your pages and can make them eligible for rich results. We implement and validate Organization, Product, Article, FAQ, Breadcrumb and other relevant types.
Migrations
Domain changes, redesigns and platform moves are where rankings are most often lost. We map redirects, test on staging and monitor after launch.
This is right for you if
- You have a large or complex site (ecommerce, marketplace, SaaS)
- Many pages are not indexed
- You are planning a migration or redesign
It is not the right fit if
- Your site is small and healthy, and the real gap is authority (see link building)
Do you work with our developers?
Yes. We write developer-ready tickets with the problem, the fix and how to verify it, or implement directly where access allows.
Which platforms do you work with?
WordPress, Shopify, Magento, headless set-ups and custom stacks.
How do we know a fix worked?
Every fix is tracked through to Search Console: crawl stats, page indexing and Core Web Vitals reports.
Related services
More ways we can help
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A roadmap that ties authority, content and technical work to revenue.
Learn moreGuides
Learn more before you buy
Muhammad Waseef
Not sure if it is a technical problem?
Send us your URL. We run a quick assessment and tell you honestly whether technical work, links or content is the priority.