SEO audit services

Know exactly what is holding you back

A professional website SEO audit covering technical health, on-page factors, content and your backlink profile. You get a prioritised, plain-English action plan, not a data dump.

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Audit scope

Every layer that affects whether Google ranks you

Technical SEO

Crawl errors, redirects, canonicals, hreflang, robots directives, XML sitemaps, structured data and JavaScript rendering.

Indexation & crawlability

What is indexed that should not be, what is missing that should be, crawl budget waste and orphaned pages.

Core Web Vitals & speed

LCP, INP and CLS on real devices, with the specific assets, scripts and templates causing the problems.

Site architecture

How authority flows through your site, click depth to money pages and the structure competitors use to win.

Internal linking

Where link equity pools and where it starves, plus a linking plan to lift priority pages.

Metadata & on-page

Titles, descriptions, headings, duplication, thin pages and keyword targeting across templates.

Content

Gaps against competitors, cannibalisation, outdated pages, and what to consolidate, refresh or create.

Backlink profile

Authority, relevance, anchor distribution, toxic links and disavow recommendations if needed.

Competitor analysis

Why the sites above you rank: authority, content depth, technical edge and the gap you need to close.

What you receive

Actionable recommendations, ranked by impact

Most audits fail because nobody can act on them. Ours are written for the people who will do the work: your developers, your content team and your leadership.

  • Priority matrix. Every issue scored by impact and effort so you fix the right things first.
  • Developer-ready tickets. Precise, reproducible descriptions with examples and acceptance criteria.
  • Executive summary. One page on where you stand, what it is costing you and what to do about it.
  • Walkthrough call. We take your team through the findings and answer questions.
  • Optional implementation. We can fix the technical issues ourselves or work alongside your developers.

Priority matrix · example

Fix canonical loop on category pagesP1
Reduce LCP on product template (hero image)P1
Add internal links to 12 money pagesP2
Consolidate 9 cannibalising blog postsP2
Rewrite duplicate meta descriptionsP3

Process

From access to action plan in 7 to 10 working days

01

Access & goals

Read-only access to Search Console and analytics, plus a short call on your commercial priorities.

02

Crawl & analysis

Full site crawl, log and index review, performance testing, content and backlink analysis.

03

Prioritised report

Findings scored by impact and effort, with tickets and an executive summary.

04

Walkthrough & next steps

We present the plan, agree ownership and, if you want, implement the fixes.

FAQ

SEO audit questions

What does an SEO audit include?

A full technical crawl, indexation and crawlability review, Core Web Vitals, site architecture and internal linking, metadata and on-page factors, content gaps, backlink profile and toxic link review, and a competitor comparison. You receive a prioritised action plan, not a 200-page data dump.

How long does an audit take?

Most audits are delivered within 7 to 10 working days. Large e-commerce sites or multi-market sites may take longer, which we agree up front.

Can you implement the recommendations?

Yes. Many clients ask us to fix the technical issues we find or brief their developers with precise tickets. We can work either way.

Further reading

Guides on diagnosing SEO problems

Get a clear picture of your site in under two weeks

Tell us about your site and we will scope the audit, confirm the timeline and send a fixed quote.

Get Your SEO Audit Book a Meeting

No obligation. No long-term contracts. UK-registered company.