Case study · DTC E-commerce

Loomcart: 14 category pages on page one and organic revenue up 221%

A home décor store competing with big-box retailers, turned around by pointing authority at the category pages that actually sell.

Client LoomcartIndustry DTC E-commerceMarket AustraliaService Link buildingDuration 7 months

Headline results

+221%Organic revenue
14Category pages on page 1
+186%Organic traffic
Loomcart report: organic traffic, referring domains and keyword rankings over 7 months

The challenge

Loomcart’s blog attracted links, but its category pages had almost none. Big retailers dominated every commercial query, and the store relied on paid social for more than 70% of revenue.

What we did

  • Mapped 22 revenue-driving category pages and ranked them by distance from page one
  • Secured niche edits on interior design, lifestyle and home improvement sites with buyer-intent traffic
  • Built gift-guide and trend placements timed around seasonal demand peaks
  • Consolidated 40 thin collection pages to concentrate authority

The results

  • 14 category pages moved onto page one, 6 of them in the top three
  • Organic sessions up from 21,000 to 60,000 per month
  • Paid social dependency down from 71% to 48% of revenue

Keyword movement

KeywordBeforeNowMonthly searches
boucle accent chair#27#2 ↑9.1K
linen bedding sets#19#4 ↑14.8K
rattan pendant light#33#3 ↑5.4K

More results

Other campaigns

All case studies

Let's grow together

Let’s build your growth story

Tell us which pages you want to rank. We will come back within one working day with the opportunities, the plan and the cost.

Get a free backlink plan Book a Call

No obligation · No long-term contracts · Reply within one working day