Digital PR and outreach

Earn the links money cannot buy

Story-led campaigns, expert commentary and manual outreach that earn editorial coverage and links from the publications your customers actually read.

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  • Editoriallinks, not paid slots
  • Namedjournalists, no mass mail
  • Trackedevery mention logged

Approaches

Coverage that compounds authority and brand

Digital PR is hard because editors owe you nothing. We earn attention with angles worth publishing.

Data-led campaigns

Original research, surveys and data analysis packaged into stories journalists want to cover.

Expert commentary

Positioning your leadership as quotable sources for journalists in your industry.

Reactive PR

Fast, relevant responses to news in your sector that earn mentions while the story is live.

Product and launch outreach

Launches, features and milestones in front of the right editors with the right hook.

Brand mention reclamation

Unlinked mentions of your brand found and turned into links.

Resource-led outreach

Guides, tools and calculators that earn links because they are genuinely useful.

Process

How a campaign runs

  1. Step 1

    Find the angle

    We workshop hooks with you and check them against what editors in your niche covered recently.

  2. Step 2

    Build the asset

    Research, data, visuals and copy produced to publication standard.

  3. Step 3

    Pitch editors

    Personal pitches to named journalists and editors. No mass mailing.

  4. Step 4

    Track coverage

    Every mention and link logged, with follow-up to convert unlinked coverage.

Have a story worth telling?

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In depth

How digital PR earns links you cannot buy

Digital PR earns coverage and links from journalists and editors who choose to write about you because the story is worth telling. These links, from news sites and major industry publications, are the hardest to get and among the most valuable, because they cannot simply be bought.

Finding a story worth covering

Editors cover stories that are new, surprising, useful or relevant to something already in the news. We work out which angles fit your brand and check them against what journalists in your niche have covered recently.

Data-led campaigns

Original research, surveys and data analysis give journalists something they cannot get anywhere else. We help design the research, analyse the results and package them into a story.

Expert commentary and reactive PR

When news breaks in your sector, journalists need quotes quickly. Positioning your experts as reliable sources earns mentions while a story is live.

Converting coverage into links

Not every article links back automatically. We track every mention and follow up to turn unlinked coverage into links wherever possible.

This is right for you if

  • You want links and coverage from well-known publications
  • You have data, expertise or a story to tell
  • You can think in months, not days

It is not the right fit if

  • You need a guaranteed number of links by a fixed date (guest posting is more predictable)
  • You cannot share any data or expert time

FAQ

Common questions

All FAQs
Can you guarantee coverage?

No honest PR team can guarantee that journalists will publish. We tell you what is realistic for your niche and report every result.

How long does a digital PR campaign take?

Typically several weeks from idea to first coverage, depending on the research involved.

Is digital PR only for big brands?

No. Smaller brands often do well with niche data and expert commentary for industry publications.

Related services

More ways to build authority

Guest Posting

A new, well-written article on a real, high-traffic site with a contextual dofollow link to your page.

Learn more

Link Insertions

Your link added to an existing, already-ranking article. Faster authority, indexed from day one.

Learn more

Brand Mentions

Get named in listicles, reviews and comparisons that Google and AI assistants like ChatGPT trust.

Learn more

Blogger Outreach

Manual outreach to real, niche-relevant bloggers who publish your story on their own sites, with a contextual link.

Learn more

Guides

Learn more before you buy

Ready to earn coverage?

Tell us about your brand and market. We suggest campaign angles and the kind of coverage that is realistic for your niche.

Discuss a campaign