Case study · B2B Fintech SaaS

How Payvora grew organic traffic 317% and took the top 3 for its money keywords

A payments platform stuck on page four for high-intent terms, rebuilt with 389 relevant referring domains and a cleaner site architecture.

Client PayvoraIndustry B2B Fintech SaaSMarket United StatesService Link building + technical SEODuration 12 months

Headline results

+317%Organic traffic
31 → 58Domain Rating
27Keywords in the top 3
Payvora report: organic traffic, referring domains and keyword rankings over 12 months

The challenge

Payvora had strong product pages but a thin link profile made up mostly of directory and press-release links. Competitors with weaker products outranked them on every commercial query, and previous agencies had delivered high-DR links on sites with no real traffic.

What we did

  • Competitor gap analysis across the five fintech brands ranking above them, surfacing 1,200+ relevant linking domains
  • Contextual placements on finance, accounting and SaaS publications with real organic audiences
  • Anchor plan weighted to branded and partial-match terms, mapped to eight commercial pages
  • Internal linking rebuild so authority flowed from the blog into the product and pricing pages

The results

  • Organic sessions up from 4,100 to 17,100 per month
  • Referring domains up from 84 to 473, every one logged in the shared tracker
  • Demo requests from organic search up 2.6x year over year

Keyword movement

KeywordBeforeNowMonthly searches
b2b payments platform#38#3 ↑6.6K
accounts payable automation#54#2 ↑4.4K
vendor payment softwareNot ranking#1 ↑2.9K

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