Case study · Legal services

Meridian Legal Group: organic leads up 162% in a competitive local market

A personal injury firm that fixed its site foundations, then built local and legal authority to win the map pack and organic results.

Client Meridian Legal GroupIndustry Legal servicesMarket United StatesService Local link building + SEO auditDuration 8 months

Headline results

+162%Organic leads
19Local keywords in the top 3
+155%Organic traffic
Meridian Legal Group report: organic traffic, referring domains and keyword rankings over 8 months

The challenge

The firm competed against national lead-generation sites and heavily funded local firms. An audit found duplicate practice-area pages, slow mobile performance and a backlink profile full of low-quality directories.

What we did

  • SEO audit and technical fixes: consolidated duplicate pages, fixed mobile Core Web Vitals
  • Local links from community organisations, local news and chamber-of-commerce sites
  • Legal-industry placements on publications covering safety, insurance and consumer rights
  • Disavowed 140 toxic directory links inherited from a previous vendor

The results

  • Organic form and call leads up 162%
  • 19 local practice-area keywords in the top three
  • Mobile LCP improved from 4.6s to 1.8s

Keyword movement

KeywordBeforeNowMonthly searches
truck accident lawyer#18#2 ↑3.2K
personal injury attorney near me#14#3 ↑12.1K
wrongful death lawyer#29#4 ↑1.9K

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