Voltiq: 46 editorial links from 12 national publications in one campaign

The challenge

Voltiq sold charging infrastructure to fleets and property developers, a niche where few publishers link to vendors. Traditional outreach produced little, so they needed a story journalists would want to cover.

What we did

• Analysed 180,000 public charger status reports to rank cities by charger reliability
• Localised the data for 14 markets so regional and national press had their own angle
• Personal pitches to named motoring, energy and technology journalists
• Converted unlinked coverage into links with follow-up outreach

The results

• 46 editorial links, including 12 national news and technology publications
• Organic sessions up from 6,300 to 16,000 per month
• Inbound fleet enquiries up 71% during the campaign quarter

Keyword movement