Case study · Travel publisher

TrekNest: from a core update crash to 214% above the low point

A travel publisher that lost 24% of its traffic to an algorithm update, recovered by cleaning its link profile and rebuilding real authority.

Client TrekNestIndustry Travel publisherMarket GermanyService Backlink audit + link buildingDuration 10 months

Headline results

+214%Traffic from the low point
5 monthsTo pass the previous peak
1,067Referring domains
TrekNest report: organic traffic, referring domains and keyword rankings over 10 months

The challenge

TrekNest lost almost a quarter of its traffic after a core update. A large share of its links came from paid guest-post farms, and its best guides were being outranked by thinner competitors.

What we did

  • Full backlink audit: 612 manipulative links identified and removed or disavowed
  • Editorial links from tourism boards, outdoor gear brands and travel media
  • Refreshed the 30 highest-value guides before pointing new links at them
  • Link velocity kept steady and natural throughout the recovery

The results

  • Previous traffic peak passed within five months
  • Monthly sessions up from 29,000 at the low point to 91,000
  • Affiliate revenue up 188% year over year

Keyword movement

KeywordBeforeNowMonthly searches
dolomites hiking routes#12#1 ↑18.1K
best time to visit iceland#21#3 ↑40.5K
patagonia trekking guide#16#2 ↑6.6K

More results

Other campaigns

All case studies

Let's grow together

Let’s build your growth story

Tell us which pages you want to rank. We will come back within one working day with the opportunities, the plan and the cost.

Get a free backlink plan Book a Call

No obligation · No long-term contracts · Reply within one working day