iGaming link building · quoted per market

iGaming link building without the link-farm shortcuts

Casino, betting and gambling affiliate sites face the toughest link market online: fewer publishers accept the niche, and many that do are link farms. We source vetted publishers that accept gambling content and quote every site before you pay.

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  • Vettedpublishers that accept gambling content
  • Per marketquotes for each country
  • 12 mofree replacement guarantee

iGaming

Why iGaming link building is different

Most publishers say no

Many quality sites refuse gambling links entirely, so supply is limited and prices are higher than in other niches.

Link farms are everywhere

Plenty of “casino-friendly” sites exist only to sell links. Their traffic and relevance need checking one by one.

Every market is local

Gambling is regulated country by country. Links should come from sites relevant to the markets you are licensed in.

Stricter scrutiny

Gambling is treated as a sensitive topic by search engines, so link quality and on-site trust signals matter even more.

In depth

In iGaming, the difference between a useful link and a wasted one is mostly about the publisher. The niche attracts sites that exist to sell gambling links in bulk, with inflated metrics and no real audience. We spend most of our effort on vetting, so the links you buy sit on sites that real readers visit.

Publisher vetting first

We check organic traffic and its trend, where that traffic comes from by country, how many gambling links a site already carries, and whether its content is written for readers. Sites that publish casino posts next to unrelated paid posts every day are rejected.

Relevant angles, not just “casino” keywords

Links sit better in content about sport, strategy, gaming culture, finance and entertainment than in thin “best casino” posts. We look for topical angles that suit both the publisher and your pages.

Market by market

A UK operator needs links relevant to UK readers; a Canadian or German affiliate needs different publishers entirely. We quote per market and report links grouped by country.

Compliance is your call and ours

We only work with operators and affiliates promoting licensed brands in markets where that is legal, and we follow each publisher’s rules on labelling gambling content.

This is right for you if

  • You run a licensed operator or an affiliate site promoting licensed brands
  • You want fewer, better links rather than bulk packages
  • You target specific countries

It is not the right fit if

  • You promote unlicensed operators or target markets where gambling promotion is not legal
  • You want the cheapest possible casino links in bulk

How it works

From brief to live links

  1. Step 1

    Send your target pages

    Tell us the pages you want to rank, your markets and your budget.

  2. Step 2

    Approve the sites

    We shortlist relevant publishers with their DR, traffic and price for your approval.

  3. Step 3

    Content and placement

    Articles written to each publisher’s standards and your links placed in the body copy.

  4. Step 4

    Reported and protected

    Live URLs and screenshots, re-checked and replaced free for 12 months.

FAQ

iGaming link building questions

All FAQs
Why are gambling links more expensive?

Fewer quality publishers accept gambling content, and those that do charge more for it. We quote every site individually before you pay.

Can I order iGaming links from the marketplace?

Send us a brief instead. Gambling acceptance varies by publisher and market, so we shortlist suitable sites and quote them for your approval.

Do you work with affiliates as well as operators?

Yes, provided the brands you promote are licensed in the markets you target.

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Manual outreach to real, niche-relevant bloggers who publish your story on their own sites, with a contextual link.

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Guides

Learn more before you buy

Free quote

Tell us about your iGaming site. Get a site list and price.

We reply within one working day with hand-picked publishers for your niche, a fixed price and a delivery date. No obligation.

  • Approve every site before anything goes live
  • No payment until you are happy with the list
  • Free replacement for 12 months

We reply within one working day. Your details are only used to respond to your enquiry. Privacy policy.

Ready to build your success story?

Pick sites yourself in the marketplace, or let our team shortlist them for you.

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