Anchor text planner
Over-optimised anchors are one of the fastest ways to trip Google’s spam systems. Tell us your brand, keyword and page, and get a balanced anchor mix with ready-to-use examples.
- 100% free
- No sign-up
- About 15 sec
- AI-powered
FAQ
About the anchor text planner
What is a safe anchor text distribution?
There is no single magic ratio, but natural profiles are dominated by branded, naked URL and descriptive partial-match anchors, with exact-match anchors kept to a small share. The right mix depends on the page type and on what competitors ranking today look like.
Can too many exact-match anchors hurt rankings?
Yes. A high share of exact-match commercial anchors is a classic sign of manipulative link building and can lead to algorithmic demotion or a manual action. Spread anchors across brand, partial-match and natural phrases instead.
Should every backlink use a keyword?
No. Links that read naturally in the article, such as the brand name or a descriptive phrase, pass relevance through the surrounding text as well. Editors are also far more likely to accept them.