Case study · Consumer software

502 placements across 14 brand sites in four months, 87.6% still live

One account, 14 separate product sites. Monthly delivery grew from 37 placements to 174, spread across 202 different publishers.

Client Multi-brand software groupIndustry Consumer softwareService Link buildingDuration 4 months, ongoing

Headline numbers

502Placements delivered
87.6%Live when checked
202Unique publishers
Link delivery report: 502 placements, 87.6% live when checked, average publisher DR 69

The scope

  • One account covering 14 separate brand sites, each with its own target pages
  • Placements spread across 202 publishers, about 2.5 links per publisher
  • Every placement logged with linking URL, target page and anchor, then re-checked automatically
  • Monthly volume scaled from 37 placements in May to 174 in August

What we delivered

  • 417 of 476 checked placements live at the last automated check
  • 234 placements on DR 70+ publishers, 50 of them DR 80+
  • Median publisher traffic of 15,400 organic visits a month
  • Monthly delivery went 37 → 107 → 132 → 174 placements

Placements by publisher DR

DR 80+50 links · 12%
DR 70–79184 links · 46%
DR 60–6990 links · 22%
DR 50–5957 links · 14%
Under 5021 links · 5%

Where the links came from

Business software (SaaS)112 links · 30%
Tech, IT & security91 links · 24%
Marketing & SEO74 links · 20%
Media & general interest43 links · 11%
E-commerce & retail27 links · 7%
Design, video & creative27 links · 7%

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