Case study · Agency · white-label

White-label links for 23 agency client sites, 88% still live

A marketing agency outsourcing link building for 23 of its clients, with placements on publishers that have a median of 21.9K monthly visits.

Client Digital marketing agencyIndustry Agency · white-labelService White-label link buildingDuration 4 months, ongoing

Headline numbers

23Agency client sites
88%Live when checked
21.9KMedian publisher traffic
Link delivery report: 75 placements, 88% live when checked, average publisher DR 69.5

The scope

  • White-label placements for 23 different end-client websites
  • 75 placements across 54 different publishers
  • Monthly volume grew from 7 placements in May to 30 in August

What we delivered

  • All 75 placements checked; 66 live at the last automated check
  • 43 placements on DR 70+ publishers, 9 of them DR 80+
  • Average publisher DR of 69.5, highest DR 89
  • Median publisher traffic of 21,900 organic visits a month

Placements by publisher DR

DR 80+9 links · 14%
DR 70–7934 links · 52%
DR 60–6914 links · 21%
DR 50–597 links · 11%
Under 502 links · 3%

Where the links came from

Business software (SaaS)18 links · 29%
Tech, IT & security18 links · 29%
Marketing & SEO15 links · 24%
Design, video & creative8 links · 13%
E-commerce & retail3 links · 5%

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